Jetta's Origin Story

When grit, inspiration, and risk came together over many nights in the garage of steelworker Dick Johns, there was no vision of building a bathtub company in his mind yet. His motivation was a purely personal one: his father was suffering from the physically uncomfortable side effects of an illness. This motivated Johns, a natural-born problem solver, to learn about acrylic and begin brainstorming ideas for how to bring the health benefits of hydrotherapy closer to home, specifically, in the bathtub. It was the late 1970s, and bathtubs were primarily viewed as a commodity item, not a luxury. But Johns had bigger ideas. Through trial and error, he learned how to add whirlpool jets into a bathtub, observing how the therapeutic action of the water could reach a person’s entire body, including the feet. Excited by the results, Johns was determined more people should have access to the healing power of hydrotherapy, and set out to put a jetted bathtub in every home throughout his native state of Oklahoma. In 1981, Jetta was born to fulfill that mission.

Since that day, we have continued to build on the passion for bringing the restorative and healing benefits of hydrotherapy into the comfort of homes everywhere. We believe, as our founder did, that there is more to our product than its physical parts. The experience our customers have, both with our products and through our service, is just as important to us, and we are relentless in our pursuit of finding new ways to make it even better.

The foundation of our company was built by the hands and determination of one man with the foresight to see both the science of the healing properties of water and the art of nurturing relationships and exceeding expectations in business. We are proud to continue that legacy more than 40 years later. It was and is #TheJettaWay.

Our Core Values

At Jetta, our foundation is built on trust, relationships, investment, and excellence. These values guide how we treat one another, how we work with our partners, and how we serve our customers. Our promise to customers is only possible because the Jetta family lives out these values every day. By doing so, we create lasting impact for our team, our partners, and the customers who choose us.

Our Brand Promises

At Jetta, we believe the difference is in the details. Reliability, durability, customization, innovation, service, and luxury all come together to create a better experience for you. Every decision we make is centered on making your projects easier, your customers happier, and your results stronger.