Jetta Partners with Americh

Oklahoma-based leader joins forces with design-focused Americh to expand customization capabilities & enhance customer experience.

September 8, 2025 | EDMOND, Oklahoma – Jetta Corporation, a leading manufacturer of high-quality bathtubs and hydrotherapy products, is proud to announce its strategic partnership with Americh, a respected innovator in the bathing industry. This partnership brings together two well-established brands with over 80 years of combined expertise in transforming ordinary bathrooms into personal sanctuaries. The union of these industry leaders is a transformative milestone that enhances product breadth, geographical reach, and service capabilities across the United States.

With over four decades of excellence, Americh has earned a strong reputation for elegant design, customization, and superior craftsmanship. Jetta, known for its operational excellence, reliable delivery and quality, and customer-first culture, sees this joining of forces as a natural step toward delivering even greater value to customers.

"We enter this new partnership with tremendous excitement and a shared vision for the future of luxury bathing," said Sarah Fields, CEO at Jetta Corporation. “This is a partnership built on shared values. Americh’s legacy of design innovation complements Jetta’s commitment to service. Together we are positioned to offer a broader range of products, unmatched product quality, deeper regional support, and an investment in high-value customer relationships.”

The combined company will operate manufacturing facilities in both North Carolina and Oklahoma. Both Jetta and Americh will continue to operate under their existing brand names, preserving the unique identities, product offerings, and relationships that have driven their successes.

This partnership reinforces Jetta’s mission to be the most trusted and responsive bathing partner in the United States. With a broader product portfolio and a unified team, the company is poised to accelerate growth while maintaining its focus on quality, relationships, and service. 

Ed Richmond, the founder and CEO of Americh, reflected on the significance of the transition and the shared value between the two companies. "It has been an honor of a lifetime to build Americh into the respected brand it is today. Together with the Jetta team, we expect to continue to provide exemplary service to our clients, while gaining resources to support future growth.” 

About Jetta Corporation

Founded in 1981 in Edmond, OK, Jetta Corporation is a U.S. manufacturer of high-quality bathtubs and hydrotherapy products focused on quality, service, and innovation. Known for its commitment to operational excellence and customer satisfaction, Jetta has experienced strong growth under private equity ownership and continues to expand its footprint in the North American market.

Learn more at jettacorp.com

About Americh

Established in 1982, Americh is a premier manufacturer of luxury bathtubs and shower bases, known for timeless design and European-influenced elegance. With manufacturing facilities in North Carolina and a collection of over 130 bathtub designs and nearly 40 shower base models, Americh serves markets worldwide. The company's philosophy that "simplicity is the essence of quality, taste, and enduring style" has made it a preferred choice for designers and homeowners seeking personalized bathing experiences.

Learn more at americh.com

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